6. Are title and Url limited in the character number?
Yes, they are. Title is limited to 20 characters and Url to 2000 characters. Title is limited to 20 for the design purposes to keep 1 line in the button title. Url is limited to 2000 to have enough room for Url. See below:

character limit

Title is limited to 20 characters, and Url is limited to 2000 characters.

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